IntroductionBeijing, the ancient capital city, the political and cultural center of China, is full of vitality due to the reform and opening to the outside world.Beijing Shouhua Construction Operation Co.,Ltd, a well-known enterprise serving the central state organs, is located next to the world famous “forbidden city”. The predecessor of Beijing Shouhua is Beijing No.1 Building Management & Constrution Opetation Co.,Ltd.. The company has outstanding track record of serving the people in the capital city.In recent years, the company has perfected the enterprise management system with the future in mind; established the brand through the efforts of the staff; created the glory of the enterprise with world-class performance, which makes Beijing Shouhua the most credible excellent enterprises among its domestic peers.
1. Glorious history lays a solid foundationOriginally founded in 1953, the company is a state-owned enterprise combined by the former building engineering department. of central state organs and related entities. As one of the largest enterprises providing house management service for the central state organs, the company always sticks to the guideline of “three acts” and gets done with “four services”, and has provided considerate and high quality services for the central state organs, the party and the leaders, which was highly praised and appreciated by the high-profile leaders. During the development of more than half century, the company has gone through three significant reforms. With the support and concern of Government Offices Administration of the State Council, the Municipal Government and Beijing Real Estate Groups Co., Ltd, the scale of operation of the company has been expanding and the strength has been increasing. There are more than 2,400 employees in the company, more than 1300 of whom are specialized technical personnel. Nearly 300 employees have senior and intermediate-level professional title. The company has more than 50 subsidiaries and share-holding companies.The company has the honor to win one after another the following awards : one of “Top 100 Strong Enterprises on Economy”, “ Top 500 Best Domestic Cost-efficient Construction Enterprise”, “Leading Domestic Enterprises in the Real Estate and Construction Industry” and “Advanced Enterprises in the Innovation of Technology and Economy”, and acquired the certificate of “ Grade AAA Enterprise” in terms of credit standing from banking industry, “Grade A Enterprise" in terms of tax payment and that of “Credible Enterprise” issued by Beijing Administration Bureau of Industry & Commerce. The company has been accredited for conformity to ISO9001 Quality Management System, ISO14001 Environment Management and OHSAS18001 Occupational Health and Safety Management System.
2. Adjust business strategy in time to meet the market demand quicklyIn December 2002, in order to satisfy the requirement of socialist market economy, the company, in accordance with the Corporate Ordinance and related policies on enterprise restructuring, changed enterprise operational mechanism, strengthened professional management and established a limited liability company mainly consisting of Employee Stock Ownership Committee, corporate entities and natural persons, thus realized the overall restructuring from state-owned sole proprietorship to multi-limited liability company and entered the early phase of modern enterprise system. In recent years, the company has been actively implementing new development strategy and “four changes”, expanding from production operations to capital operations. With the rapid development of main operations, the company has made substantial business achievement.Meanwhile, the company actively implements Social Service Commitment System, providing satisfactory service in time for the residents from central state organs; engaged social supervisor to supervise management service and gave the residents from central state organs a hearing in time. The company has passed the inspection of the review team of Representative of Municipal People’s Congress, being the first of the enterprises reaching the standards of normalized service industry.
3. Establish famous brand and acquire wide recognition The business of the company involves several areas, including property management, constructions and installations, architectural design，architectural decoration，renovation of ancient buildings, overall development of real estate, hotels, elevator manufacturing and operation service etc. The company has already acquired Grade A qualification on construction and installation overall contract, Grade A qualification on engineering for gardens and ancient buildings professional contract, Grade A decoration and ornament qualification, Grade A property management qualification, and Grade A qualification on elevator installation engineering professional contract. (1).High quality property management to satisfy the customer demandWith the perfection of socialist market economy, the company regulates in time its enterprise development strategy, changing from traditional house renovation to property management mode. The company has established new type property management company, actively trained talents, introduced advanced experience and participated in bidding or inviting bidding in property market, which effectively advanced the property development of the company and continually expanded the scale of property management. The heating surface area managed by the company is nearly 10 million square meters and elevators operated by the company are close to 600. The company has successively won a bid and taken over the following: the logistic socialization property management for army represented by the Academy of Armored Force Engineering; property management for office and dormitory area of universities represented by Tsinghua University; property management for residential buildings for civil servants of the state organs represented by Xiaoying residential buildings; property management for vogue communities represented by New Neighbor and Orange Time; property management for top grade business apartment represented by Jingyou Apartment House and Huazhan International Apartment; property management for low rent house represented by Guangqumen Subzone and renovated dilapidated houses represented by City Garden; property management for large-scaled buildings represented by Capital Museum-the largest museum in Asia; property management for office buildings represented by Red Star Tower; property management for ancient buildings represented by Residence of Chun Infante. With its good reputation and high-quality service, the company also undertakes the property management for the Embassy of China in Australia.The high quality management and service receive warm welcome from the state organs households and are highly praised by news medias. The property management department. in Chengfangjie is named “Demonstration Window of Civilized Service” by the Ministry of Construction and “National Outstanding Unit in Establishing Civilized Industry”; top grade residential areas such as Nanshagou and Cuiwei Garden are selected as “National Excellent Housing Area”; several housing areas including No.24 South Road Haidian is selected as “Beijing Residential Area with Excellent Property Management”. Two National Youth Civility Units including Cuiwei Xili Property Management Department. and Shoujia Property and six Beijing Youth Civility Units including Chengfangjie Property Management Department. came to the fore. Xiaoying top grade residential buildings were cited by the leaders of Government Offices Administration of the State Council. The leaders of the State and the Party were satisfied after an inspection of Xiaoying residential buildings constructed and managed by the company. (2). Conduct high-quality projects and provide satisfactory serviceWhen it comes to constructions and installation, the company always carries out the quality policy of “Conduct high-quality projects and provide satisfactory service”, initiatively applies new technology and new material, reduces cost and continually improves construction quality and technologies. The strengths in bidding or inviting bidding have been built up year by year. In recent years, the company has produced new constructions with an area of more than 5 million square meters, and fulfilled construction tasks of high politics, complex technologies and excellent workmanship many a time. The company has completed many projects, including National Art Museum of China, the State Guest House at No.15, Dongjiaominxiang, top grade residence in Beidaihe, office building of central SASAC, Huilongguan Subzone, Qinghe Subzone, Hepingli Subzone, Xiaoying residential buildings and Lvfeng Garden. The company has won special honors many a time, completing 29 projects at municipal level or above with high quality represented by Xiaoying multi-purpose muilding and No.11 Building, W2 Block, Dongfeng, which has been awarded “Golden Great Wall Cup Awards for Completion of Projects”.The company boasts a group of senior designers, engineers, professional technicians and construction team with high quality and education background. It has been widely recognized by the owners and all social circles for its super design philosophy, excellent construction workmanship, strict management mechanism and satisfactory service. The construction and decoration projects that have been completed include: Overseas Apartment, Dayuan Hotel, Zijin Hotel, No. 22 and 24 Building of Muxidi, Nanshagou Apartment, Xinhua Apartment and office building of Beijing Municipal Bureau of State Land Resources. In addition, the company has completed a lot of earthquake resistance and reinforcing engineering for Sanlihe Subzone and Hepingli Subzone. It also took a lead in flat-to-slope pilot engineering for buildings in Beijing, which has been recognized by specialists and implemented widely in other projects.The company has been actively participating in the development of international market and has completed nearly 100 engineering design and construction projects in more than ten countries including Mauritania, Congo, Malaysia, Latvia and UK. The “Youth Hostel” and “Culture Hostel” in Mauritania is selected by the Ministry of Commmerce as Ministry Quality projects; the Likashi Palaestra, KINABALU,SABAH，MALAYSIA and the safari park in Sabah that were designed and constructed by the company has got favorable comments from local government and won good international reputation for the homeland. (3).Pursue remarkable achievements in renovation of ancient buildings and achieves splendid resultsThe company has achieved splendid results in the renovation engineering of ancient building.Based on the principle that “Make the old look old after renovation”, which means maintaining the original style of ancient architecture, the company has completed successively the renovation of the Hall of Prayer for Good Harvests in the Temple of Heaven, Madrasah Muhammadiah, Dajue Temple-an ancient constructions of Liao Dynasty, Tianning Temple, Guanyue Temple, the Imperial College, Guangde Building, former residence of Song Qingling, Residence of Chun Infante, Yaji Mountain, and Gongwangfu Park. The company has won National Decoration Engineering Awards for the renovation project of Residence of Chun Infante and has made an active contribution to the preservation of the scene of ancient capital.
4.Diversified economy achieves splendid results and financing strategy creates new futureThe company positively participates in the development and construction of real estate and has developed a combined area of nearly one million square meters. The company has developed one after another Xiaoying Area, Beautiful Garden Area, Hetaiyuan upscale apartments, Orange Time and New Neighbor commerce apartment(Hepingli 1-2 area state organs danger and old houses project), among which, Orange Time has been developed, sold and occupied in the same year, which created a miracle in the real estate market of Beijing.The company has adhered to the principle of centralized leadership and hierarchical administration to manage its hotels and provided market-oriented professional and standardized service. The company boasts four star-rated hotels represented by Xihua Hotel and Jingxinyuan Holiday Village in Shunyi County, which owns nearly 1000 beds and occupies an area of 30,000 square meters. The company took the lead in cooperating with International Youth Hotel to introduce advanced operation mode, share resources, and promote chain operations so as to provide quality management and world class service, which are warmly received and commended by all the guests.The company has adjusted its production and operation structure and established elevator manufacturing factory in Yizhuang Development Zone of Beijing. It imported advanced foreign manufacturing technology and produced more than 500 elevators per year, which are sold well in 16 provinces and municipals and awarded “Top 10 Best Well-known Elevator Brand of China”. The elevators have been installed and used in several State committees and ministries such as Chinese State Council General office in Zhongnanhai. In addition, among the elevators that are distributed to four other countries, two of the passenger lifts are used exclusively for the President of Togo. The furniture and fireproof doors produced by the company have been well recognized by customers.The plastic-steel doors and windows produced by the company have been widely deployed in new type residence subzone.
5. Improve enterprise culture and bring in talents from everywhereConfronting increasingly intensive market competition, the leaders of the company profoundly realize that they need to improve and refine the enterprise culture in an all-round way so as to achieve the objective of “improve internal harmony and enhance external image”. Therefore, the company formulates “Corporate Culture Guideline”, defining the core philosophy of the company and expounding the philosophy used in management of market and talents, as well as formulating “Employee’s Daily Behavior Principle”, where the new ID of Beijing Shouhua is used.The company puts great emphasis on talents, who are viewed as the source of the enterprise’s competitiveness. It has implemented two “Five-year talent development program”and recruited more than 600 graduates including Masters, Bachelors and junior college graduates. The company positively trains and uses young backbones, and endeavors to create development room for staff. The company intensifies scientific development and initiatively applies software in project management, property management and hotel management. The company has connected the head office with the subsidiaries through the network. In order to adapt itself to the changing market, the company holds serial lectures on the reform and development of enterprise, inviting famous experts and scholars to pass on their knowledge to the staff. The company improves the management and adjusts the organizational structure. The staff has to compete for the positions. The company attaches importance to the construction of professional ethics, developing annual large-scale educational keynote activities and organizing labor contest and professional skill contest. Twenty-six outstanding employee of Beijing and the Ministry of Construction have come to the fore line. The company has been awarded as the “National Spiritual Civilization Organization of Real Estate Industry” by the Ministry of Construction, “Professional Ethics Model Organization of Urban Construction System” and “Beijing Spiritual Civilization Organization”.
Wish on development The strong pass is like a wall of iron, we are climbing to its summit with firm strides!Nowadays, after 10 years’ reform and development, the strength of the company has been built up, the quality of the staff has been continually improved, and the operation scale has been steadily expanded, resulting in remarkable economic benefits and social benefits. Confronting with new opportunities and challenges, the staff of Beijing Shouhua will act on the enterprise spirit of “Start career with ethics, revitalize the enterprise with honesty, deal with work-related concrete matters diligently” and “Keep improving, establish scientific development view and strengthen team spirit”. The company will also implement the operation philosophy of “Market-oriented, operation-centered and benefits-targeted”, carry out the management policy of “Based on property management, oriented by constructions and installations and guaranteed by financing strategy”, initiate the company values of “Harmoniously exists and gain benefits with credit”, achieves the great objective of “Create excellent capital city enterprise and establish famous Chinese brand”, and make efforts to strive for a harmonious society, for the development of the Capital city and for the success of Olympic Games 2008!